(Bloomberg) -- Apple Inc.'s campaign to build
excitement about its iPhone may be the most successful marketing
effort ever, surpassing the drive to promote Ford Motor Co.'s
1964 Mustang and Microsoft Corp.'s Windows 95.
The combination mobile phone and music player has generated
more pre-sale media coverage than any other product, says Al
Ries, chairman of Ries & Ries, an Atlanta marketing strategy
firm. Michael Gartenberg, an analyst at JupiterResearch in New
York, estimates Apple will spend about $100 million on the
introduction, roughly half what Microsoft spent for Windows 95.
Read more at Bloomberg Exclusive News
excitement about its iPhone may be the most successful marketing
effort ever, surpassing the drive to promote Ford Motor Co.'s
1964 Mustang and Microsoft Corp.'s Windows 95.
The combination mobile phone and music player has generated
more pre-sale media coverage than any other product, says Al
Ries, chairman of Ries & Ries, an Atlanta marketing strategy
firm. Michael Gartenberg, an analyst at JupiterResearch in New
York, estimates Apple will spend about $100 million on the
introduction, roughly half what Microsoft spent for Windows 95.
Read more at Bloomberg Exclusive News
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