(Reuters) - Sprint, which has been criticized in the past for its lack of a clear enough marketing message to make it stand out from rivals, said it would highlight its data services and the speed of its network in a national campaign starting July 1.
It also plans to exclude the Nextel brand from its ads except when it is promoting specific services, such as its push-to-talk walkie-talkie style feature, that came from Nextel Communications, which Sprint bought in 2005, a spokesman said.
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It also plans to exclude the Nextel brand from its ads except when it is promoting specific services, such as its push-to-talk walkie-talkie style feature, that came from Nextel Communications, which Sprint bought in 2005, a spokesman said.
Read more at Reuters.com Business News
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