Friday, May 25, 2007

Bikoff Parlays Celebrity, Packaging, Setbacks Into a Jackpot for Glaceau

(Bloomberg) -- J. Darius Bikoff was forced to buy
bottled water for the first time in 1993, when water in his
Upper East Side New York apartment was turned off. Today, he
sold a company formed from that experience for $4.1 billion.

Bikoff couldn't see any difference between the brands, so
he created his own. Three years later, he founded Energy Brands
Inc., which agreed today to be bought by Coca-Cola Co.


Read more at Bloomberg Exclusive News

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