Sunday, July 15, 2007

Nokia Transforms Margin-Sapping India, China Markets Into Profit Machines

(Bloomberg) -- Nokia Oyj, the world's largest cell-
phone maker, disappointed shareholders twice in the past three
years by failing to keep up with consumer trends. This time, the
company may have it right.

Models such as the 550 euro ($759) N95 are paying off as
customers trade up from starter phones in India and China. The
shift is restoring profit margins that Chief Executive Officer
Olli-Pekka Kallasvuo sacrificed last year when he focused on
cheaper phones to win sales in those countries, where Nokia is
the dominant brand.


Read more at Bloomberg Emerging Markets News

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